Job Title: Regional Account Manager - West Yorkshire

Department: Sales

Reports To: Regional Sales Manager / Sales Director

Location: Field-based

Salary: £70k OTE + monthly bonus

Benefits: Company car or car allowance, pension, holiday, mobile/laptop

Role Overview

The Regional Account Manager is responsible for managing and growing key customer accounts across the assigned territory. The role focuses on developing strong relationships, increasing revenue, and identifying new business opportunities within existing and prospective customers. This is a field-based position with regular travel across the region.

Key Responsibilities

• Manage and develop a portfolio of regional customer accounts
• Achieve and exceed monthly and annual sales and margin targets
• Identify and convert new business opportunities within the territory
• Build long-term customer relationships and act as the primary point of contact
• Conduct regular customer visits, reviews, and product presentations
• Negotiate pricing, contracts, and commercial agreements
• Monitor market trends, competitor activity, and customer needs
• Maintain accurate CRM records, forecasts, and pipeline reporting
• Collaborate with internal teams (operations, marketing, finance) to deliver customer solutions
• Resolve customer issues promptly and professionally

Key Performance Indicators (KPIs)

• Monthly revenue target achievement
• Gross margin performance
• New business revenue / account growth
• Customer retention and satisfaction
• Sales pipeline value and conversion rate
• Account activity levels (visits, calls, proposals)

Monthly Bonus Scheme

The role participates in a monthly performance-based bonus scheme linked to:

• Revenue vs monthly target
• Margin achievement/PPU
• New business wins
• Case Count

Bonus earnings are uncapped and paid monthly in arrears, subject to company scheme rules.

Person Specification

Essential

• Proven field sales or account management experience
• Track record of meeting or exceeding sales targets
• Strong relationship-building and negotiation skills
• Commercial awareness and financial understanding
• Excellent communication and presentation skills
• Self-motivated with strong time and territory management
• Full UK driving licence

Working Conditions & Benefits

• Field-based regional travel
• Company car or car allowance
• Monthly bonus scheme (uncapped)
• Company pension
• Holiday entitlement: [25 days + bank holidays – Increases annually to 30 day cap]
• Mobile phone and laptop provided

Career Progression

Potential progression to Senior Account Manager, Key Account Manager, or Regional Sales Manager roles based on performance and business growth.